The 25-year-old Oklahoma City Thunder Point guard is working with the retailer and several men’s wear vendors on a sportswear and accessories collection that will hit Barneys stores in July for fall selling. The collection will have its own hangtag — Westbrook XO Barneys New York, short for Westbrook Exclusively Ours Barneys New York.

mw-westbrook07             “I’m kind of like a designer,” Westbrook told WWD. “My personal style changes every season.”


Westbrook said he’s been into fashion since he was a young man, but that passion blossomed as he got older “and could spend more money. I wasn’t able to buy things when I was younger, but now my fashion game has expanded,” he said.


He’s partial to Rick Owens, Givenchy, Kings & Jaxs, Naked & Famous and other brands. He’s become famous for his bold fashion choices that can range from pink pants to graffiti-patterned bombers. “I’m not a big fan of suits all the time,” he admitted. “I like to keep it casual, but then throw a piece on that makes it a little more dressy.”


The vendors that will participate in the first season of the capsule collection will be Nike Jordan, for which Westbrook is the face, Marcelo Burlon, Naked & Famous, Want Les Essentiels, Selima Optique, Del Toro and Globe Trotter. Several of those brands are hardly household names, but that’s part of the appeal to Westbrook.


Photos Courtesy of GettyImages and Wirezone

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Sean Rush is the Publisher & Editor In Chief of KISS Magazine. VP of Strategy and Branding for MODI Group.

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