Modern and sleek Lincoln Continental shared the runway with emerging designers at RAGTRADE Atlanta Runway Show. Detroit-based fashion designer William Malcolm, designed a one-of-a-kind suit, worn by recording artist Mali Music, inspired by the confidence and understated elegance of the all-new 2017 Lincoln Continental.

The Lincoln Motor Company was presenting sponsor of RAGTRADE Atlanta, an award-winning fashion organization devoted to the discovery and promotion of top, emerging fashion designers from around the globe. Lincoln teamed up with William Malcolm to bring the iconic Lincoln Continental to life in apparel design at the runway show.

“Lincoln’s idea of Quiet Luxury when it comes to its vehicles aligns with fashion design—it’s the ability to capture a feeling that exudes power and confidence, yet remains understated,” describes Malcolm on the collaboration with The Lincoln Motor Company.

William Malcolm created the custom suit for Mali Music in a matter of short weeks after being inspired by the Lincoln Continental Rhapsody Black Label theme. Founder and creative designer of the William Malcolm Luxe Collection, a classic menswear fashion label, Malcom’s collection is fast becoming a leader in luxury menswear. Malcolm brings an unparalleled approach to men’s suiting by pairing classic English tailoring with modern silhouettes.

“Lincoln customers have the same high demands and expectations as fashion aficionados,” said Raj Register, multicultural communications manager, Lincoln. “This fall, Lincoln is introducing The Lincoln Way — an individualized client service experience that offers valet pickup and delivery for any service needs. Our concierges work with our customers to provide them with the very best service experience.”

William Malcolm is not the only art and design curator to be inspired by the Continental. Well-acclaimed photographer Annie Leibovitz recently got behind her camera lens to capture Lincoln’s flagship sedan. Her photographs capture the very elegance that Malcolm executed in his suit design. Behind-the-scenes footage of Leibovitz’s shoot can be found at

About The Lincoln Motor Company

The Lincoln Motor Company is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. For more information about The Lincoln Motor Company, please visit or Follow us on Facebook at

ATLANTA, GA - OCTOBER 5: 2016 RAGTRADE Atlanta Runway Show presented by Lincoln on October 5, 2016 in Atlanta, Georgia. (Photo by Tonya Wise/PictureGroup)


About The Author

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Publisher | Editor-In-Chief

Sean Rush is the Publisher & Editor In Chief of KISS Magazine. VP of Strategy and Branding for MODI Group.

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