Sooo I kicked my Adidas up and what happened next… was nothing less than inspiring. I will admit I didn’t quite know what to expect from the RSVP gallery and Team Epiphany invite for this event, but knowing Team Epiphany and their high level for presentation I was excited.. Being in the entertainment industry for over 20 years a person can kinda get jaded with things, and events. The #Heineken100 event held at the luxurious Soho House was right on time for me and my partner Charles Andre Thomas. Tuesday night, July 21, Heineken hosted a screening event at SoHo House in Chicago as part of its 2015 #Heineken100 program. Heineken screened five documentaries featuring their five retail partners for this year’s #Heineken100 program (RSVP Gallery in Chicago, Concepts in Boston, Alchemist in Miami, Union in Los Angeles, KITH in New York City). Guests arrived for a Heineken beer hour, as well as passed appetizers. I looked around and the room was filled with fashion influencers, family of Easy, trendsetters and artist. The event host, Operator and Buyer for RSVP Gallery Easy Otabor (the #Heineken100 partner in Chicago), said a few words before the screening. Guests were given custom Heineken branded playbills that gave them a brief overview of each partner featured in the documentary. Attendees left with a coveted #Heineken100 City Guide, a guide highlighting the favorites locales of the #Heineken100 program’s culturally five connected retail partners. Similar screening events will follow in Miami, Los Angeles, New York and Boston- each hosted by the local partner in that city. Now in its sixth year, the #Heineken100 program, which celebrates the brand’s hyper-influential consumers with custom creations, has expanded for the first time to include local activations (like this screening) and a coveted #Heineken100 City Guide. Photos by Stefan Klapko for Team Epiphany For more information on this year’s #Heineken100 program, check out this piece in Adweek: http://www.adweek.com/news/advertising-branding/heineken-wants-show-you-coolest-shops-and-restaurants-5-cities-166013 Leave a Reply Cancel Reply Your email address will not be published. Name* Email* Website Comment Currently you have JavaScript disabled. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. Click here for instructions on how to enable JavaScript in your browser. Notify me of follow-up comments by email. Notify me of new posts by email.
